If you are a startup company, a brand in a box can be a big help when launching your new company. They offer everything you will need to create marketing collateral and an online presence for half the price of what you will pay for a custom brand identity. Even established companies may find some bargains searching these sites. You may have a specific identity in mind and find the name and design that are a perfect match for your vision.
Most brands in a box will suggest a particular industry that a pre-made name is intended for. But these sites are careful to remind any interested buyers that they have to do a trademark search first. Those brand in a box sites that do not recommend prospective buyers conduct a trademark search, should be making this recommendation.
There is no trademark right in gross. A trademark right in gross mean a trademark that has rights independent of any particular goods or services. Unless you are fortunate to one day achieve fame for your brand, there is no trademark right that extends to every good or service. Even if you are fortunate to some day have a famous mark for dilution purposes, there are limitations to the extent of a famous marks rights as well. Trademark rights apply to specific goods or services.
Before spending about $5,000 for a brand in a box, spend the $49.99 with BOB first to make sure what you are buying is something that you will be able to use. If you are interested in a number of the marks, use BOB’s multi-name search functionality to get answers about those marks quickly, at a per name price that is less than $49.99 per name. The best value is $14.99 per name. You can see BOB’s multi-name search functionality in action by clicking HERE.