There are free, and some paid, trademark search software applications that do not consider multiple aspects of the proposed mark. Instead, they focus only on the identical mark and search the USPTO database for only identical marks. Results from these types of searches are superficial and only scrape the surface of what a trademark search should be.
BOB goes deeper when searching proposed marks. It gives the user the option to break up the mark to include in the search the parts of a mark along with the entire proposed mark, which is the right thing to do.
Watch the following video to see how BOB gives users the option to break up a mark as part of a search – the Component Search.