2 Replies to “Trademark Search Case Study: Startup EXPLORAC for “tour services””

  1. Great case study. The problem is, however, that most brand owners without proper understanding of how trademark law works would not be able to meaningfully interpret the results of the search. You KNEW that out of all displayed hits, EXPLORICA was the one likely to be found confusingly similar with EXPLORAC. But there are just too many people out there who think that misspelling someone else’s brand is a safe way to avoid paying the price for trademark infringement. How many of them do you think will be able to properly use trademark search data, no matter how accurate?

    Andrei Mincov

    Founder and CEO of Trademark Factory®

    1. Thanks for the comment. Anyone can learn the signs to look for when reviewing trademark search results. BOB’s Blog is full of tips that novice to expert trademark searchers can learn from to find problematic marks and save themselves or their clients from unnecessary costs.

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