On October 12th, Fuzic, Inc. announced it was rebranding to Vibenomics, Inc. Scott McCorkle, Executive Chairman of Fuzic, said that part of the motivation for the rebrand was to “avoid potential trademark issues.” Fuzic, Inc. had not federally registered the mark FUZIC, nor has Vibenomics, Inc. applied to federally register the mark VIBENOMICS. If you asked BOB, FUZIC did not appear to present any trademark concerns and VIBENOMICS appears to be available to be registered as well. A quick Internet search also does not appear to reveal any issues with FUZIC. It could be that Mr. McCorkle saw an issue with FUZIC that was unrelated to a dispute based on another party as the reason for the rebrand. But Vibenomics would be wise to invest the money in filing a federal trademark application for its new mark.