We have talked before about the spectrum of distinctiveness and that on the far right side of the spectrum are the coined or fanciful marks. Coined or fanciful marks receive the most conceptual strength a trademark can receive. That is an important starting point for creating a strong brand.
How do you ensure that a coined or fanciful mark is available? It is important to recognize that even made up words draw inspiration from something. We will turn to our favorite brand-in-a-box websites – FlipSwitch Brands – to help illustrate this point.
There is a mark available for GENMERA. According to the website, the GEN portion of the mark is short for GENERATION and the MERA suffix suggests AMERICA. As the trademark owner or as the branding firm generating a list of names, it is important to include these terms in your search because shortening a word does not necessarily avoid a likelihood of confusion.
Click HERE to watch BOB conduct a trademark search of GENMERA in connection with “financial planning services, retirement.” We used BOB’s hybrid search button, which allowed us to identify the components of the mark: GEN, MERA. It also allowed us to identify the long form of these terms: GENERATION AMERICA.