There is no one-size-fits-all to a branding budget. They will vary by the size of the company and overall marketing strategy. But for anyone investigating what an appropriate branding budget is, here are the guideposts identified by the authors of Branding for Dummies, 2d Edition:
Task Low-End High End
Name Development $10,000 $75,000
Logo Creation $3,500 $150,000
Advertising $10,000 Millions annually
Website/Marketing materials $10,000 $250,000+
Signage, vehicles, packaging $20,000 $250,000+ annually
What is interesting about the guideposts is that there is no line item for “Trademark Clearance.” Assuming you spent the low-end of the range, that means a company will spend about $53,500 to develop a new brand and create the material necessary to let customers know about it.
BOB conducts a thorough, single-name trademark search for $49.99. That is less than 1% of the low-end, average branding budget. The decision could not be more clear to have a proper trademark search conducted before investing money in building a new brand. And BOB is the lowest cost option for a proper trademark search in the market.